Eczacıbaşı Turns on The Ignition Switch in Russia

The Eczacıbaşı Building Products Division inaugurated its new ceramic tile plant in the Serpukhov region of Russia on 7 October 2011 with a ceremony attended by Eczacıbaşı Group Chairman Bülent Eczacıbaşı, Turkey’s Ambassador to Russia in Moscow Aydın Adnan Sezgin, and Serpukhov Governor Alexander Shestun. Also present at the ceremony were senior executives of Turkish contractors active in Russia, architects and distributors.

Eczacıbaşı’s ceramic tile plant in Russia, the latest in a series of investments aimed at the Russian market, reflects the Building Products Division’s strategy of becoming a global supplier through investments in international markets. The new €37 million plant covers an area of 25 thousand square meters and is located in Serpukhov, an advantageous region both in terms of its infrastructure and geographical location.

In his speech at the opening ceremony, Eczacıbaşı Group Chairman Bülent Eczacıbaşı pointed out that the Division was the leading supplier of tiles in Germany with one of the most diverse product portfolios worldwide and three brands – VitrA, Villeroy & Boch and Engers. With this brand portfolio, he continued, the Division aimed to become the leading supplier of tiles in Europe and Russia and one of the top three suppliers of professionals everywhere. “I believe our investments in Russia are central to achieving these goals,” he said. With our VitrA and Villeroy & Boch brands, we aim to become the most preferred porcelain and ceramic tile supplier in Russia and to acquire an important share of this country’s estimated $100 billion construction market. For this reason, in addition to our production investments, we are also expanding our sales network in Russia. To date, we have opened stores in Moscow, Kazan, Serpukhov, and, most recently, in Yekaterinburg,” he said.

Turkey’s Ambassador in Moscow Aydın Adnan Sezgin expressed his satisfaction in seeing Turkish investment in Russia and added, “To expand relations between the two countries, we always feel the need for commercial investment of this kind. The achievements of VitrA in the Russian market will further strengthen these relations.”

Serpukhov Governor Alexander Shestun conveyed his delight that the Eczacıbaşı Building Products Division had selected Serpukhov for its plant and said that the investment would make a signficant contribution to the region’s development.

Eczacıbaşı’s new tile plant has an annual production capacity of 3.2 million square meters and employs 200 people. The plant will manufacture four thousand varieties of products, including pool tiles and accessories as well as ceramic and porcelain tiles for professionals and consumers.