VitrA Wins EU’s Top Environmental Award

Eczacıbaşı Building Products VitrA has won the “European Business Award for the Environment” (EBAE) in the Management category, the first Turkish company ever to win an EBAE award since the start of this award program in 1987. Eczacıbaşı Building Products award-wining project is Blue Life, VitrA’s integrated sustainability management system.

Earlier this year, Eczacıbaşı Building Products became one of the finalists at the Turkish leg of this competition organized by the Regional Environment Centre-Turkey, the national secretariat of the awards program.

Dr. Erdal Karamercan, President and CEO of the Eczacıbaşı Group accepted the award on Eczacıbaşı Building Products’ behalf at the award ceremony in Lyon, France, which took place on 1 December 2014. In his acceptance speech, Dr. Karamercan said, “ Sustainability is an integral component of Eczacıbaşı Building Products’ corporate culture. This is the context in which we developed Blue Life as the driver of our design, production and management processes. Jointly developed and implemented by all our employees, from purchasing officers to R&D experts and production planning personnel to product managers, this management system ensures that we take integrated steps in all matters.”

As the production, design and management approach of the VitrA and Artema brands, Blue Life aims to “minimize the consumption of non-renewable resources during production and per capita water consumption of end-users through the use of smart designs and to generate projects that promote sustainability concepts and lead social change in this area by providing training to Eczacıbaşı Building Product employees on water and energy savings”.

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